Change of mentality: it is no longer enough to build or rent, it is necessary to operate with strategy.
For years, the formula for success in corporate real estate seemed simple: build in a good location, close leases and let capital appreciation do the rest.
But today, with vacancy levels above 20% in many cities in the country, the market no longer rewards the one who has the most space.
The one who knows how to operate the best is winning.
The vacant asset is not a punishment:
is a mismanaged opportunity.
Office vacancy is not just a problem of oversupply.
In large part, it is a consequence of rigid models, long leases and spaces that are not operated with vision.
What are companies looking for today?
Flexible contracts
Ready-to-use spaces
Services included
Integrated technology (AI, self-service, connectivity)
Inspiring environments to attract and retain talent
Locations distributed in different parts of the city to reduce transfers, combat traffic and improve quality of life
The winners are no longer those who build more,
but those who understand how to make the space work:
with strategy, intelligent design and proximity to the end user.
What does it mean to operate with strategy?
It means executing each link in the chain well:
Make good ads and digital campaigns to attract qualified leads
To have agile and well-measured business processes.
Make real estate decisions based on data (not hunches).
Designing space correctly: it's not all about m², it's about experience and cost-effective density
Running a flawless operation: cleanliness, internet, maintenance, temperature, rapid response
Creating a WOW experience: coffee, aroma, music, community
Measuring and improving with KPIs: actual occupancy, EBITDA, NPS, churn
At WOR we have it clear
We are not just a cowork.
We are a strategic operator that turns square meters into live business.
Every office we operate is an investment that breathes, generates flow and increases in value over time.
And we are seeing it every day:
Building owners calling us to operate their vacant apartments
Investors looking for vehicles with immediate return
Medium and large companies relying on WOR for turnkey solutions
The future of offices is not square.
It is flexible, cost-effective and well-operated.
Because it is no longer enough to have a building.
You have to know how to activate it.
At WOR we know how to do it.
